- Category: Crowdfunding
- Published: Domenica, 25 Maggio 2014 01:12
Lucas Cranach the Elder (1472 - 1553) was a German painter lived in the Renaissance period. He was one of the leading artist of Danube School and Lutheran Art Reformation.
In 1531 he painted one of his masterpieces, a canvas 24 x 37 cm titled "The Three Graces", showing three naked women on a dark background.
The painting belonged to a private french collector who, in 2010, decided to sell it for € 4 million.
The painting was classified as a "national treasure" belonging to the French Cultural Heritage and so the Louvre Museum in Paris, helped by some companies, managed to collect € 3 million to buy it.
But what about the other € 1 million?
The Louvre Museum started a Crowdfunding campaign on 13 November 2010 called "Tous Mecenes". Every art-lover in the world could contribute to this prestigious purchase.
As a reward, every donors name would have been included in a list of patrons at the Louvre Museum. Donors paying between € 200 and € 500 would have be entitled to a private visit at Louvre, donors paying more than € 500 would have been invited to a special gala evening.
In less than one month, the internet community raised € 1 million and now at the Louvre Museum you can admire "The Three Graces" of Cranach.
This is a simple example for many others museums on how to use Crowdfunding in the right way! Let's go! Sign up to PROPOSIZIONE.COM!