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The Three Graces and the Louvre

Crowdfunding for art

Lucas Cranach the Elder (1472 - 1553) was a German painter lived in the Renaissance period. He was one of the leading artist of Danube School and Lutheran Art Reformation. 

In 1531 he painted one of his masterpieces, a canvas 24 x 37 cm titled "The Three Graces", showing three naked women on a dark background.

The painting belonged to a private french collector who, in 2010, decided to sell it for € 4 million.

The painting was classified as a "national treasure" belonging to the French Cultural Heritage and so the Louvre Museum in Paris, helped by some companies, managed to collect € 3 million to buy it.

But what about the other € 1 million?

The Louvre Museum started a Crowdfunding campaign on 13 November 2010 called "Tous Mecenes". Every art-lover in the world could contribute to this prestigious purchase.

As a reward, every donors name would have been included in a list of patrons at the Louvre Museum. Donors paying between € 200 and € 500 would have be entitled to a private visit at Louvre, donors paying more than € 500 would have been invited to a special gala evening.

In less than one month, the internet community raised € 1 million and now at the Louvre Museum you can admire "The Three Graces" of Cranach.

This is a simple example for many others museums on how to use Crowdfunding in the right way! Let's go! Sign up to PROPOSIZIONE.COM!

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