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Elevation Dock: the best Dock for iPhone

Casey Hopkins works at Elevation Lab, an industrial design company located in Portland, Oregon. He is unsatisfied of normal plastic iPhone docks, so he decides to design a new dock that works well.

The prototype is great: it has a simple design, it is solid, it has a special connector that reduces friction of iPhone when docked, it has a power connector on the back and, in the "Dock +" version, it has an audio port to connect it to a stereo.

Where to find funds to begin the production? How to best advertise the new dock?

The solution to all of these problems was born in December 13, 2011 when Casey Hopkins starts a crowdfunding campaign on an american crowdfunding platform.

In only 8 hours it achieves the goal: $ 75,000!

The Elevation Dock beats all previous records: in February 11, 2012 the campaign ends with $ 1,464,706 and becomes the first project to exceed the "one million dollars" funds.

It has been pre-sold 20.000 Elevation Docks to 12.521 donors in 96 different countries.

How has it been possible? With great attention to the product's quality and with the help of the community that has suggested how to improve the product (especially for the replaceable cable).

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